Director of National Hispanic Initiatives

Lorena provides leadership with Urban Strategies’ efforts to promote national initiatives that strengthen Hispanic communities. She provides leadership in the provision of communications and outreach as well as T/TA to 24 Head Start grantees through the Head Start Healthy Marriage and Family Initiative. She served as a staff coordinator and communications manager for the National Alliance for Hispanic Families project and also regularly provides keynotes at high-profile conferences.

Before she joined Urban Strategies, Lorena served as Vice President of Programs with AVANCE, a nationally acclaimed parent education program that serves families in 11 cities throughout Texas, New Mexico, and California. In that capacity, Lorena led efforts in developing, designing, implementing, and evaluating family, parent, and community leadership programs. Lorena is also recognized in cross-cultural group
dynamics in the areas of communication, conflict management, and team/individual motivation.

Lorena served as Adjunct Faculty for Our Lady of the Lake University as well as the University of Texas in San Antonio and is an avid public speaker and former talk show host for local programming that addresses issues relevant to families and children. Lorena has served in numerous leadership roles including the National Hispanic Leadership Institute, the Community Education Leadership Program, Guadalupe Cultural Arts Center, and the San Antonio Commission for Children and Families.

Lorena earned a PhD in Leadership Studies and a BA in sociology/psychology at Our Lady of the Lake in San Antonio, and completed the MA program in bicultural bilingual studies from the University of Texas at San Antonio. She is also a graduate of Harvard University’s John F. Kennedy School of Government’s Executive Education Program. Lorena and her husband reside in San Antonio, TX.